The Femundløpet Race has been awarded a total of NOK 250,000 from Rørosbanken’s industrial fund to develop tourism products along the race route.
– The Femundløpet Race should be more than just a sporting event. We want, with the use of our brand, to develop cooperation with the destination companies and tourism suppliers in the region to create more cash registers for both the company and collaborating partners, says CEO Jon Anders Kokkvoll.
Destination Røros and Femundløpet have previously developed the concept # Femund4All, which is actively promoted to several markets. The aim is to create a ripple effect for tourism throughout the region where Femundløpet has its trails and checkpoints.
Femundløpet is the largest sporting event across several municipalities in the Røros and Innlandet region, and the world’s largest dog race in the number of participants. Interest in nature, outdoor recreation and dogs are growing. Mushing is gaining popularity, and Kokkvoll sees an almost unlimited potential in terms of how many tourists want dog sledding as part of their experiences in the region.
– Both nationally and internationally much of the Innlandet region is still unknown. We know that Røros, Femundsmarka, Engerdal and Trysil are areas that in the years ahead will be further exposed nationally and internationally. The SITE project has great ambitions in charter traffic to the region. These are tourists who are looking for activities and experiences, says Kokkvoll. The SITE Airport in Sälen, the neighboring municipality of Trysil, opens in December 2019
The Femund Race has previously sought and been granted county municipal regional development funding, totaling NOK. 750 000, -.
– Femundløpet is a brand that we believe is a profile to build on where there are opportunities for regional development of existing and new experience products, says Kokkvoll.